What working ‘on’ your advice firm actually means.

What working ‘on’ your advice firm actually means.

Five years ago, Mark, a Canberra-based adviser, transformed his proposition and pricing. He doubled his average client fees from $6,500 to $13,500. He didn’t do this by engaging more of a high-net-worth market. His niche is mums and dads running their own small...
He tripled his average client fee. He doesn’t attend new client meetings anymore.

He tripled his average client fee. He doesn’t attend new client meetings anymore.

Reine Clemow runs a comprehensive advice firm in Southport. His average client fee used to be $2,400. Today it’s $12,000. New clients average $20,000. He hasn’t significantly changed his ideal client profile. And he hasn’t attended a new-client meeting in...
Who is getting ripped off here?

Who is getting ripped off here?

Many years ago, I conducted a series of pricing workshops around the country for principals from advice firms aligned with Deutsche Bank. The bank was ‘franchising’ their wealth advisers, helping them take steps from being representatives to becoming...
In Charge & Letting Go of Control

In Charge & Letting Go of Control

A 24-year-old adviser in one of our Certainty Advice firms, engaged a $12,000 new advice client last week. The striking aspect of this engagement was that the 24-year-old adviser is still in her professional year. Technically unqualified? Yes. Compliant? Yes....
Black and White Advice Syndrome?

Black and White Advice Syndrome?

I have a weird memory. Particularly for far too many old TV ads. Joe the Gadget man. You need Palmolive Gold. Mrs Marsh’s Chalk. Louie the Fly. It gets weirder. Sometimes, my brain replays, re-visualising an old commercial during random conversations. This happened...
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