What advisers can learn from Marlboro Man

What advisers can learn from Marlboro Man

Marlboro Man was an influential figure last century. He sold a lot of cigarettes. He was the advertising character created by advertising company Leo Burnett in the 1950s to re-launch Marlboro cigarettes for a broader audience. The adverts were conceived to change the...
Goal-setting or Goal-washing? What advisers can learn from the space program…

Goal-setting or Goal-washing? What advisers can learn from the space program…

“The future does not exist and cannot be predicted. It must be imagined and invented” Gelatt (1989) On May 25, 1961 USA President John F. Kennedy delivered an ambitious speech seeking Congress support to a project that would be ‘…more impressive to mankind, or...
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