The Value of Expert Teams

The Value of Expert Teams

Decades ago, when you filled your car with fuel, a bloke would meet you, say G’day, flick a lever on his bowser and start the flow of petrol into your tank. Occasionally, he’d check your oil and radiator levels as your tank filled. When he wasn’t...
Uplifting Existing Clients Valuably

Uplifting Existing Clients Valuably

Sarah was concerned about her upcoming review meeting with existing clients, Adrian and Jane. Still in her late-20s, being qualified for only eighteen months, working a small client base of ‘lower-end’ clients her firm had inherited from when they purchased a client...
In Charge & Letting Go of Control

In Charge & Letting Go of Control

A 24-year-old adviser in one of our Certainty Advice firms, engaged a $12,000 new advice client last week. The striking aspect of this engagement was that the 24-year-old adviser is still in her professional year. Technically unqualified? Yes. Compliant? Yes....
The future of advice?

The future of advice?

Seen the latest predictions for the Australian financial advice industry? Check it out – Deloitte’s – “Advice 2030 – The Big Shift” The main objective of ‘trend’ reports is to position the authors as experts. I’ve done it myself several times, starting...
Start with Why, Pay for What?

Start with Why, Pay for What?

Simon Senek’s book “Start With Why” is a phenomenon. Published in 2011, the book extolled that people don’t buy what you do. They buy why you do it. Sinek’s theory suggested that of the two methods of influencing behaviour, manipulation...
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