by Jim Stackpool | Jul 7, 2021 | advisers v distributors, best practice, Certainty Advice, Conflict of Interest, future of advice, Hidden Intent, Leadership, value, Value of Advice, Value Proposition
Marlboro Man was an influential figure last century. He sold a lot of cigarettes. He was the advertising character created by advertising company Leo Burnett in the 1950s to re-launch Marlboro cigarettes for a broader audience. The adverts were conceived to change the...
by Jim Stackpool | Jun 1, 2021 | Client Offerings, Fee For Service, Ongoing Relationships, Pricing Advice, Uncategorized, Value Proposition
Access Price is similar to the fees I pay each year to my golf club. Regardless if I play once a year or multiple times a year, I need to pay this fee to gain access to the club, course and facilities. The access fee does not provide for lessons, special competition...
by Jim Stackpool | Mar 11, 2021 | Advice Clients, advisers v distributors, Best Interests, Certainty Advice, Conflict of Interest, Future of Financial Advice, Hayne Royal Commission, Hidden Pricing, Leadership, Value of Advice, Value Proposition
What do the behaviours of Melissa Caddick, Bernie Madoff, and Sam Henderson have in common? Greed. Justice Kenneth Hayne used the same word when tabling the final report of his Royal Commission into the Banking and Financial Services industries in February 2019....
by Jim Stackpool | Mar 3, 2021 | Advice Clients, Best Interests, Client Care, Client Offerings, Consultative Approach, Financial Complexity, Ongoing Relationships, value, Value Proposition
Marketers love a good slogan. Goals-based financial advice is a good example. Advisory firms sometimes differentiate themselves on their goals-based advice capability to understand and identify their advice client’s aspirations. Some institutional advisory...
by Jim Stackpool | Oct 6, 2020 | Advice Clients, Business Planning, Certainty Advice, Client Offerings, Compliance, Measures of Success, Priorities, Successful On Purpose, Value Proposition
I love Monty Python humour. Remember the crucifixion or freedom skit from “Life of Brian”? Michael Palin playing the whimsical centurion questioning a line-up of captives regarding their fate or freedom. Many financial advisers seem to have become...
by Jim Stackpool | Jul 14, 2020 | Client Offerings, Future of Financial Advice, Leadership, Mindsets, Value Proposition
Would you regard a product recommendation from a Toyota dealer or Apple store as ‘advice’? Do you think bias makes a recommendation less valuable? Do you think it matters? Consider the ‘advice’ members of Australia’s second largest Superannuation Fund – QSuper – will...
