by Jim Stackpool | Jul 7, 2021 | advisers v distributors, best practice, Certainty Advice, Conflict of Interest, future of advice, Hidden Intent, Leadership, value, Value of Advice, Value Proposition
Marlboro Man was an influential figure last century. He sold a lot of cigarettes. He was the advertising character created by advertising company Leo Burnett in the 1950s to re-launch Marlboro cigarettes for a broader audience. The adverts were conceived to change the...
