Remember when coffee was instant? Remember those cafe bars which boasted only 5 cents a cup? Now Australian’s are paying at least $3.25 a cup. Could you imagine convincing the cafe bar coffee addict of yesteryear they’ll be paying at least 65 times the price in years...
Got a call last week from an old client for whom we did benchmarking work fifteen years ago. His son joined him in business about five years ago. Sensibly at that time, they made the hard decisions required to setup a sustainable foundation for their future making the...
Too many people who know too little about the day to day job of providing financial advice are placing too much emphasis on finding the ‘magic’ or ‘right’ value proposition that is somehow going to convince your clients to work with you and pay your fees. “How can you...
The third element of identifying an ideal advice client is whether or not your firm can add value to their financial lives. Provided your client does not need to win lotto to make their financial dreams come true, this attribute of an ideal advice client, like the...
The first criteria for identifying your ideal financial advice client is whether they take and act upon your advice. It’s hard to have an effective advice relationship if your advice doesn’t consistently influence and guide the financial behaviours and actions of your...