Heard of Learned Helplessness? It is a condition first researched in the 1960s by a team of psychologists that included Professor Martin Seligman. A group of dogs were given mild electric shocks. Some dogs could press a button to stop the shocks, while a second group...
When Glen Penno and Scott Donoghue rang us for advice about pricing a job, they were feeling that all the hard work they’d invested in their new advice proposition and new pricing methods might have been a great big waste of time. In just a few short hours, they were...
