When offering advice, there’s only one sure way to consistently ‘beat’ a competitor’s pricing… Offer more value. Advice clients don’t want your products, they don’t even want your advice. They just want their outcomes. Your advice is a means to an ends, that’s all. To...
I was getting a haircut at Martin’s place (they’re great, always busy) here in Manly (just downstairs from our new office) when I was reminded by Martin’s partner Masa of the Japanese saying “free is the most expensive price”. We were initially talking about bad...