One of my favourite books is Daniel Kahneman’s Thinking, Fast and Slow. The following is from the book’s introduction… “As we navigate our lives, we normally allow ourselves to be guided by impressions and feelings, and the confidence we have in our...
Imagine a knee surgeon tired of fixing knees. She has a good medical practice, a good reputation and a long waiting list. But something is missing. She isn’t ready to retire. She wants to change how she works. That is difficult considering her business model....