Expect to see a lot more of this type of advertising similar to this recent ad from the AMP giant. Also expect to see some significant ‘creative destruction‘ consequences. Is there anything wrong with ‘specials’ and ‘discounts’ ? Of course not – my wife loves...
The last identifier of an Ideal Advice Client is about value. Does the client value your advice enough to pay for it? Ideal advice clients do, not every time, but for most of the time. This is different from the question many advisers stumble over – can the client...
What would your financial advice business look like without it’s on-going revenue? Can you remember back before mid-1990’s when most revenue in financial services was up-front? Can you remember what that was like? Could you and your business go back there (and would...
It’s a good question? I got challenged in a workshop the other day from a seasoned and successful owner of a financial planning firm when I cited that, in our experience, BEST PRACTICE profitability target is around 40% (ebit) per advice client per annum. “What rot!”...
Price is your best time management tool. I’ve seen lots of advisers waste lots of precious time experimenting with workflow management software systems, diary management tools, ideal week templates, and job descriptions in their mis-guided quest to increase their...