The bluntest weapon of choice – Price.

The bluntest weapon of choice – Price.

Expect to see a lot more of this type of advertising similar to this recent ad from the AMP giant. Also expect to see some significant ‘creative destruction‘ consequences. Is there anything wrong with ‘specials’ and ‘discounts’ ? Of course not – my wife loves...
Hidden Commissions…

Hidden Commissions…

Do you think about the wage of the barista when you buy your favourite coffee? Ok, neither do I. But, think about it for a second. Do you expect the wage for your favourite barista to be somehow reflected in the price of your coffee? For that matter, do you expect the...
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