Setting standards
An Australian First
Certainty Advisers adhere to Australia’s first Certification Mark for professional advice. Jointly issued by Australian Competition and Consumer Commission and IP Australia, the Certainty Advice Certification Mark provides clear boundaries ensuring the three core principals of Certainty Advice are maintained by all our certified Advisers.
Certainty’s Three Principles
No Conflicts
Firstly, the only payment or benefit to Certainty Advisers is from clients. We believe this is a crucial principal when aiming to provide comprehensive advice which is in the best interests of clients.
PRINCIPAL ADVICE
Secondly, Certainty Advice is comprehensive or Principal Advice. We believe advice needs to be based upon a careful & thorough understanding of all aspects that might affect our client’s best interests.
RETAINER FEES
Thirdly, Certainty Advice is priced in dollars, like everything else we buy. We believe pricing our advice in dollars and totally separating any product fees, best enables clients to determine the value of advice.
Why Advisory Firms Adhere to Certainty Standards
Paul Gilbey
Director – HYWOOD PARTNERS
Perth WA
SHAMINI HAWTIN
Certainty Adviser – FINBIZ ADVISERS
Warner’s Bay NSW
Reine Clemow
Director – ACQUIRA WEALTH PARTNERS
Southport QLD
EXAMPLES OF OUR STANDARDS
Certainty Advice Standards apply to HOW advice is priced, HOW value is identified, and HOW the delivery of value is managed. While operating within the Standards, each Certainty Adviser brings their unique technical skills, experience, and network to deliver the expertise required.
Financial Life On a Page
One of our Standards is capturing and representing everything on one page (or screen) that affects the delivery of value in our client’s financial lives – that includes every client’s aspirations, priorities, advice, complexities and strategies.
Advisory Meetings
The Standards to facilitate and conduct valuable advice meetings are intrinsic to Certainty Advice. These frameworks provide a methodical platform for all the variances every advice/client meeting naturally follows. We don’t believe professional advice can be scripted, but we strongly believe it needs solid frameworks.
Terms of Engagement
Standards are crucial when clients commit to an advisory relationship. Our Standards ensure that each annual agreement between adviser and client explicitly reflect the core principals of being non-conflicted (i.e. no payment or benefit to the firm or related party, from any source, other than the client), retainer pricing in dollars, and comprehensive propositions.
CLIENT Testimonials
I’m protective of who I refer my clients to. Their approach is from the ground up which ensures the best outcome… rather than a top-down loading of ‘this is the best product for you'”
GavinOur initial conversations were nothing like I expected. They really wanted to understand everything to know what is my best path forward. The set fee is great, you know what you’re getting and it is important there is no conflicted advice.
AshWe never considered asking each other some of the questions we actually did need to think about. The life on a page painted a very clear picture. We now have direction, reassurance and the certainty.
Claire