Homes aren’t products. Most Australians wouldn’t pay strangers to squat in the rooms of their homes. Why do Australians accept the fees from the many faceless manufacturers, platform providers, planners, fund managers who crawl all over their superannuation? Because...
Advice isn’t a product. Advice is far richer, deeper and more valuable. At the heart of good financial advice is a on-going conversation that ignites life’s possibilities and helps realise their attainment. Despite the banks alluring advertising, the value in the...
Do Woolworths sell advice? Do Coles sell advice? Do banks sell advice? None of these groups sell advice. They all sell products. Unfortunately when it comes to financial advice, Australia’s consumers don’t know the difference between financial advice and financial...
Do your clients deserve the best you can offer? Remember your first clients? Remember how hard you worked to really excel and hopefully earn their trust and future work? Back then you knew shoddy or late work would not provide the opportunities to get off the...
Do clients buy for the returns you offer or the certainty you provide? Time for a re-think? Is it time for a re-think as to why advice clients will buy from you? Consider the following: the Grattan Institute recently suggested that Australians are paying way too much...