Too many people who know too little about the day to day job of providing financial advice are placing too much emphasis on finding the ‘magic’ or ‘right’ value proposition that is somehow going to convince your clients to work with you and pay your fees. “How can you...
The third element of identifying an ideal advice client is whether or not your firm can add value to their financial lives. Provided your client does not need to win lotto to make their financial dreams come true, this attribute of an ideal advice client, like the...
The first criteria for identifying your ideal financial advice client is whether they take and act upon your advice. It’s hard to have an effective advice relationship if your advice doesn’t consistently influence and guide the financial behaviours and actions of your...
They aren’t expecting it! They are expecting to talk about the markets, or self-managed superannuation funds, or when they’ll get their money back or term deposit rates. And why wouldn’t they? When they go to their dentist they talk about their teeth, when they go to...
The “Consultant” Consultants thrive best in on-going chaos and complexity. They don’t just react, they are able to create, constantly add value and help their clients (and thus themselves) to desired returns as complexities of all sorts constantly appear and grow....